Colors have psychological impacts, they are
attributes of eyes, but are the chemistry of the mind. Colors
are perceived though pupils and its effects are produced with
associated nerves to the brain neurons.
Light reflecting through objects in different wavelengths and
frequency stimulates different "cones" or color
receptor cells of the retina in the eyes and makes perception
possible for different colors.
Colors influence people through psychological changes and are
associated with certain feelings and meanings. Colors exist
everywhere else, it is omnipresent. Colors represent cultural,
social customs and emotional values and its use in arts, printing,
designing, websites, graphics, etc. - these days are unavoidable.
Choosing proper color is an essential constituent for your
website and its graphics; as visitors to your website first
encounters colors and graphics before they read your textual
descriptions.
Colors are used in website design and graphic design for various
forms; use of colors can be for backgrounds, navigation, logos,
and navigation buttons to emphasize, highlight, symbolize your
text description and outlining your site.
Despite the fact that your website is enhanced and fabricated
with textual and graphical design, if you are using the wrong
color combinations, then you are annoying your own visitors
rather appealing them. As a result, to attract your customers,
it is important to understand psychological behavior of your
customers to your websites chromatics. The use of wrong colors
results in the wrong impression.
Below are the details for color interpreted through different
professions, culture, and physiology science;
Red: Red is a color of intensity, stimulants, love, gaudiness,
blood, war, excitement, speed, heat, leadership, masculinity,
power, passion, strength, energy, financial loss, Danger, fire,
radicalism, aggression, stop, anger, and revolution.
Blue: Blue is a color of peace, unity, harmony, depression,
coldness, ice, tackiness, winter tranquility, calmness, coolness,
confidence, water, ice, loyalty, conservatism, dependability,
cleanliness, technology, winter, idealism, and obscenity.
White: White a color of peace, innocence, cleanliness, simplicity,
security, humility, sterility, winter, reverence, purity, coldness,
surrender, cowardice, and fearfulness. Black: Black is a color
of power, sophistication, Evil, death, fear, anonymity, anger,
sadness, mystery, formality, elegance, wealth, style, remorse,
mourning, and unhappiness.
Green: Green is a color of nature, spring, good luck, illness,
greed, vigor, generosity, go, grass, wealth, money, fertility,
youth, environment, envy, misfortune, jealousy, aggression,
and inexperience.
Purple: Purple is a color of spirituality, royalty, nobility,
enlightenment, sensuality, creativity, wealth, gaudiness, ceremony,
mystery, wisdom, mourning, profanity, exaggeration, confusion,
arrogance, and flamboyance.
Brown: Brown is a color of richness, stability, anachronism,
dirt, dullness, filth, heaviness, poverty, roughness tradition,
calm, depth, natural organisms, and nature.
Yellow: Yellow is the color of joy, happiness, optimism, idealism,
gold, summer, hope, air, sunlight, hazards, dishonesty, avarice,
weakness, cowardice, and illness.
Orange: Orange is a color of energy, flamboyance, playfulness,
balance, heat, fire, enthusiasm, overemotional, warning, danger,
fire, aggression, arrogance, flamboyance, and gaudiness.
Even choosing color is a professional skill in graphic design
business, as it is not only just the colors, but are the color
that stimulates the mind of your viewers. Graphic designs inevitably
comes with colors, and selecting the best ones for your business
is an expertise.
Article
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