When I first wrote that title, I subconsciously used the word “process” in place of “progress”—“Your Business As A Work In Process.” Both are true. As we develop our business, we continually have the opportunity to redefine it. Who is my target audience? What services or products am I offering? What can I add to attract more clients? How have the needs of my ideal client changed? What can I create that will be automated and bring me income while I sleep? And even more importantly, how have my values changed?

I have just made giant headway in a series of short “how to” articles for my new High Intention Achievement Library. It is designed to guide my clients one decision at a time into a strong and profitable Internet presence. As I wrote these instructions, I examined my own site and found places that I stopped to strengthen. Always question what you have done. Question what you have written. See if you can’t make it stronger, clearer, more appealing. Don’t hesitate to change your web copy. Don’t hesitate to change your pricing, or your bundling or your service. Keep an ever-vigilant eye on what other people are doing. Add to your swipe file. Save the articles that give you guidance on the things you may not yet have in place. I’ve yet to do Google ad words but I have seen a Camtasia presentation on how to do it, read a book chapter on how to do it and have made notes on how to do it. When I’m ready to do it, I’ll have the information I need.

There is a lot of free information available. Subscribe to the e-magazines of those whose marketing style you like, those who offer guidance on Internet copywriting, and those who offer advice on building and converting web traffic. In my resource section on my computer, I have a folder called “Subscriptions.” In it each source has a folder under which I place the e-magazines and articles that I resonate with. When I’m ready, I have a goldmine of information.

I also keep a Phrase File. It is a document with phrases in it that I like. One time I went through an entire catalog called Isabella and pulled out phrase after phrase of metaphysical descriptions of Source Energy because the copy resonated so deeply with me. Some of those phrases ended up in my e-books, my articles and on my web page. Keep a Phrase File. Keep a Title file as you think of titles for e-books and articles. Keep a resource file on software and equipment that others recommend. I now have a very strong article on Audio Recommendations in my High Intention Achievement Library.

Don’t be afraid to change what you have already done. It was a major decision for me to divide my business into two aspects and to market them separately as a portal page on my web site. That shift in focus freed everything up to be exactly who/what they were meant to be. Let go of your current position. Vision, rethink, do a mind map, let yourself be open to the possibilities. Then create and adjust. And create and adjust again.

Keep your business fresh, vibrant and in line with who you have become. Keep your business a creative work in progress.

About the Author. Cara Lumen is a metaphysical philosopher, author and coach dedicated to helping you translate your Soul's Calling into a journey of empowerment and choice. A portion of her work is focused on providing innovative and profitable internet marketing strategies to entrepreneurs. To learn more about these spiritually based offerings, to browse in her library of insightful articles and to sign up for her three FREE e-magazines visit http://www.caralumen.com.

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