It’s a fact that one website will pull
many times the leads or sales as a competing website. What
causes this large variance in results? It’s the copywriting
on the website.
Here’s what we’ve learned works best from actual
results and testing on dozens of websites we’ve done
the copywriting for.
1. Make your website easy to “scan” with headlines,
sub headlines, boxes, sections, colors and the like that give
the reader the main benefits he will get. Almost all people
are “scan first” or “scan only” readers.
Your headlines and sub headlines should take advantage of this
fact.
2. “Just Sell, Baby”. Websites have one main end
purpose and that is to sell your products and/or services,
to move people to action, to make money. In today’s high-tech
world, most copywriting on websites forgets this vital fact
and that is why they don’t perform better.
3. Tell the reader what he/she will LOSE if they do not take
the recommended action. Fear of loss is a great motivator.
4. Build up excitement, enthusiasm, passion and urgency to
get the reader to take the desired action right now. We analyzed
the most successful copywriting we’d ever done back to
1978 and found it all had one thing in common: excitement.
Yes, excitement is contagious and it sells!
5. Make a great offer to get their email address. In today’s
overcrowded environment and with spam concerns, it’s
not enough to just say “enter your email address for
our newsletter”. You need to make a great offer including
special reports, bonuses and the like in addition to your newsletter
to get the maximum number of qualified signups.
6. Focus your copywriting because people want to buy from the
expert specialists in a field. If your copy is too broad you
will lose a lot of your best prospects, who of course, are
the most likely to buy. A great way to do this is to have separated
focused web pages for separate types of people or industries
on your website.
7. Make your website as easy to use and find things as Amazon.com
(for consumers) or Dell.com (for businesses). The copywriting
and organization of these sites is a key reason they are ultra-successful.
8. Start thinking like your website reader (your prospect)
and stop thinking like yourself (the marketer). Figure out
what your prospect wants most from your products or services
that they deliver, then come right out and tell him what benefits
he’ll get, why, and what he needs to do now. Simple but
it brings in Billions.
9. Test everything, measure it, use the winner, and always
keep testing. This is the key to “optimizing” your
website and all of your marketing. Don’t guess – test
and let the only vote that matters (your prospects) tell you
what works best.
10. Compare your product or service against your competitors
to show and prove your superiority. We’ve used this secret
very, very profitably for our clients.
11. Copywriting is king and queen for your website to sell
the maximum number of people. The right copywriting can bring
you up to double, even triple or more your current results
for no additional marketing cost. Hire the best copywriter
you can afford, and don’t skimp because this one-time
investment can be the best investment you make.
Article
Source: http://www.articlecube.com
©Copyright 2006 SaffronWeb
Design. SaffronWeb Design is a professional web design
company based in Montreal. SaffronWeb
Design is an award winning web design
company that specializes in developing creative, functional
web sites and online marketing based on target audience,
consumer trends, internet viewer statistics, interactive
psychology and user friendly navigation. Since 1999,SaffronWeb
Design has been delivering professional
internet campaigns and providing web design services that
consistently exceeds client expectations. 514 865-7292
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