How to make the organization of your web site simple and intuitive

Design architecture is not just a technical proposition

Apparently design architecture comes in the picture the moment you plan to build your web site, and it constitutes a crucial technical consideration. Design architecture is chiefly concerned with the use of state-of-the-art web technologies and latest enabling tools to provide a robust skeleton to your web site. Here the most important thing to appreciate is that technology or the technical process is all meant for user convenience and needs.

Sometimes it happens that even if the web site exhibits a lot of features and appreciably well design architecture, it fails to woo users. The reasons? Actually the situation turns out to be something like where users do not, in fact, need all the features it employs: what they need on the web site, they simply do not find probably because the owner or builder of the web site did not take into active consideration the precise needs and wants of the users – the target audience. This kind of scenario might be a dreaded plight for the business the web site was brought into existence for.

So, what can be inferred from this sort of mess? Well, it is always advisable to see the big picture no matter what you undertake to accomplish. Right here the web development process. Before you headstart with your website development initiative, an ideation process must precede it.

The ideation process must revolve to find out the answers of a few vital questions. Bear in mind that these are the stuff which can act as shining star to show you direction while you go ahead with the process. Here are they to make you think unless you get the definite answers:

Why at all do you need a web site?

What purpose is it expected to serve?

Whom is it going to serve? i.e. Who happens to be your target audience?

What can your target audience can expect to get out of it?

What do you expect from your web site?

Let your design architecture respond to these answers accordingly

Once you scratched your head and pulled out the right answers, believe me, you have got the direction. Now, proceed along the path accordingly. Reconsider the intricacies of design architecture with these answers on your mind to make sure that your web site employs the features what your users will love to find. Therefore, it is apt to correlate the technical possibilities with the non technical i.e. behavioral and business imperatives so that your hard labor is rewarded with worthwhile results.

Keep the backend self-explanatory for easy maintenance

Building a web site is not one time engagement. Web site should keep pace with the business it supports. There is hardly any need to mention here that if business does not grow with time, there is something seriously wrong with it. Professionally managed business grows with time, so does the web site. Therefore, web site needs to be updated regularly to reflect the progressive phase of your business, or to cater to evolving needs of the consumers.

Backend as the name suggests is something which is behind the scenes, giving your web site a solid foundation to stand. From the backend, your web site is nothing but an accumulation of varying files and folders that goes into the making of it. With the growth of your web site, the number of files and folders goes on increasing.

It can truly be a frightening experience when you have to steer clear your way amidst tons of files and folders to update your web site if you have not organized them intuitively right from the outset. This is virtually impossible for anyone to remember what is contained in what folder if some sort of rationale or correlation does not forms the equations.

The best way, arguably, is to keep the name of the files and folders self-explanatory and to organize in a way that sounds convincing. For small web sites, it is a better idea to keep all HTML files in one folder, and images in another. As the web site grows, you can make folders and subfolders in logical manner to enhance findability.

However, this simplistic solution does hold true for big and complex web sites. In such case, you can develop your own logic which you can recall easily the moment you try your hands on updating. Like, if you frequently add content on your site, you can organize your files and folders by date. Or, if you are into the business of many products, you can put in place product wise organization. Other possibilities could be region wise, feature wise, segment wise organization only if they apply to your business. Best of all, put a little hard work to develop an intuitive site map and organize the stuff in strict conformity. It will act as a point of reference -- if and when the need arises.

Avoid using shortcuts in naming your files and folders

Typing full names, at times, appears to be painstaking. That's the reason it is not difficult to see files and folders on the web sites strangely spelled as if they are written in altogether different language. People use shortcuts; it gives a tough time to others when they strive to decipher them and strains the server too while go on reading.

This practice should stop as it might prove bothersome to you and detrimental to your business as well. Please remember that avoidance of this practice is advantageous – for you, your web site, and more importantly, for your end users.

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