If your desire is to build a Web site business
which attracts targeted traffic and actually works for you,
as opposed to a site which languishes in anonymity, then this
is the place to start.
Developing a concept is a fundamental step in creating a Web
site. It provides a framework, upon which you can identify
and mine profitable Keywords, create and add content related
to your concept and identify the monetization potential of
your site.
So where do you start?
If you already have an established business, your site concept
is obvious to you. If not you should look to other interests,
experience hobbies or job related activities for inspiration,
the possibilities are endless, open your eyes and look around
for ideas.
Remember that without traffic, you will not generate income
Your best source of targeted traffic will be from the top 3
search engines, this is the reason why developing a themed,
content rich site is so important, but how do you recognize
the potential for a specific concept?
Demand
A sufficient amount of people must be searching for your site
theme or associated topics. This targeted traffic provides
the potential for monetization.
Too broad
If your concept is too broad, although a large number of people
may be searching for this theme, the competition will be crippling.
It will be impossible to dominate the theme of Sport for example.
Even a sub-category such as bowling would require such a massive
investment in time and money to render it not economically
viable, even if the monetization potential was high.
Too narrow
Likewise a concept which is too narrow will not provide enough
demand for you to monetize. A Web site dedicated to The St
Petersburg Professional Dwarf Tossing League might be a good
example of this. An ideal niche which provides reasonable demand
and low supply should be identified by studying Keywords associated
with a potential concept.
Keywords
Number, demand and supply… How many keywords are available
for your site theme and associated topics. Each page of your
site should be built around (focused on) one specific keyword
or phrase related to your theme. To find keywords related to
your concept, how often they are searched for, and how many
sites out there contain those keywords (a formula for profitability),
visit Word tracker, they provide one of the best keyword research
tools available on the internet.
Are there a good combination of high demand, low supply keywords
available and are you starting to get ideas for creating content
focused on each of those words?
Subject knowledge
If you choose a concept that you know well and that you are
passionate about, it will show in the content you create for
your site and it won’t seem like hard work to keep adding
to it. There are subtle differences between sites created with
passion and excitement for the content therein and sites which
are not… your human reader will pick up on them and
assign extra credibility to the former, this kind of pre-selling
is very powerful when delivered naturally.
Monetization potential
A great site concept will offer good options for monetizing
the targeted traffic arriving at your site. Whether your primary
monetization plan is to sell hard, soft or drop ship products
through an online store, sell a service, use Adsense or promote
affiliate programs, you should assess the potential for monetization
in the early stages of formulating a site concept. Creating
lots of great content and building a well optimized site is
a moot point if it offers no potential for monetization.
And finally
At every stage of the Web site building process, try to relax
and have fun. Put yourself in the place of your target audience,
sitting in front of a keyboard and revving up Google or Yahoo
to start a search… what are they looking for? What approach
will appeal to them? What is their demographic? The more you
know about your target audience the more likely you are to
provide a Web site that will attract the kind of targeted traffic
you need for success.
Article
Source: http://www.articlecube.com
©Copyright 2006 SaffronWeb
Design. SaffronWeb Design is a professional web design
company based in Montreal. SaffronWeb
Design is an award winning web design
company that specializes in developing creative, functional
web sites and online marketing based on target audience,
consumer trends, internet viewer statistics, interactive
psychology and user friendly navigation. Since 1999,SaffronWeb
Design has been delivering professional
internet campaigns and providing web design services that
consistently exceeds client expectations. 514 865-7292
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