Six Reasons
Why You Should Jump Into Article Marketing
- by Donald
Nelson
May 16, 2006 |
| |
If you are working to become
a successful online entrepreneur then you have probably already
tried to increase traffic and generate sales through search engine
positioning and pay per click advertising. Have you also tried
article marketing? Article marketing is the strategy of writing
articles related to your business and publishing them on other
websites and in the ezines of complementary companies with a
link back to your site. This form of online promotion is a very
effective way to build traffic and boost sales. Below you will
find the main ways that article marketing can benefit you.
1.
It is your best way to get known
as an “expert” in your
field.
Why should someone buy from you and not from one of the thousands
of your competitors that are also online? The few lines that
you write in your “about us” section of your website
may not be enough to set you apart from the others. However,
if your potential customer sees your name on well-written and
informative articles appearing on several websites around the
Internet, then she will regard you as an expert in your field.
The more you publish, the greater your recognition will be and
the more your reputation will be enhanced.
2.
Informative articles build trust in your
ability to provide a good product or
service.
If you are selling online your most important asset is to be
seen as knowledgeable and trustworthy. When one of your articles
is selected by another publisher and placed on a website or included
in an ezine, that publisher is in effect endorsing you. This
kind of endorsement will impress the readers of those articles
and they will feel more confident in doing business with you,
especially if your article is published in an ezine or on a website
which they already respect.
3. Your articles help to “pre-sell” your
products and services.
It is the quality of website traffic that counts, not necessarily
the quantity. The best kind of traffic you can get is from people
who have read one of your articles, and have liked what they
have read. These web visitors come into your website with an
eagerness to know more and are much more likely to buy something
from you then someone who comes onto your site “cold” or
without any introduction to your ideas.
4.
Article writing is a great way to generate
content for your ezines and your own
website.
Although you can look at article marketing as an outreach activity
designed primarily for publication elsewhere, you can also use
these articles in your own newsletters and on your own website.
Keeping in touch with your customers and clients through a regular
newsletter is an important part of doing business online. However,
you need a steady flow of good material to really be successful.
If your articles are good enough to be published on someone else’s
website, then by all means publish them first in your own newsletters
and on your website.
5. Articles published on other sites
help to build one-way links to your
website.
Link building is one of the keys to making a website successful,
but, as with traffic, it is the quality of the links that matter,
rather than the shear number. Each time one of your articles
is placed on another website, you will get a link back to your
site. These are one-way links because you did not have to trade
links to get them. Usually these links come from pages with fewer
outbound links than the standard link pages where your link is
usually placed when making a reciprocal arrangement. One-way
links coming from pages with few outbound links help to build
Page Rank more effectively than reciprocal links.
6.
You can generate a lot of money from
articles that are published elsewhere.
I am conducting an online business from one of the most unlikely
locations on the Earth, Albania. Despite this handicap, I have
had people call me up on the phone and go on to order thousands
of dollars worth of services. All of this has been the result
of articles about website promotion and search engine optimization
which I have written and published over the past few years. If
I can do it from Albania, think of what you can do from your
place.
http://www.articlecube.com
©Copyright 2006 SaffronWeb
Design. SaffronWeb Design is a professional web design
company based in Montreal. SaffronWeb
Design is an award winning web design
company that specializes in developing creative, functional
web sites and online marketing based on target audience,
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