1. You Need a Specific Target Market
You need an easy-to-find and contact target market. Find
out how to fast build a database of potential clients to
promote to. Even better - how would you like to get into
your prospects heads and know exactly what they are looking
for?
To teach you this I'm bringing in the BIG GUNS! A
master of asking people what they want (so that you can give
it to them every single time) will show you how to zero in
on a market hungry for your product or service and
how to learn the deal-clinching data you need
to turn them into loyal clients.
2. You Need a Magnetic Personal Brand
With the explosion of service businesses this should be your
top concern - to differentiate yourself from
the pack.
WAKE UP CALL! Your prospects don't give a hoot about
your titles, awards, and your prestigious office location!
At the Small Biz Marketing Summit, America's Top Branding Expert
will show you how to discover and build your own brand. Become
one in a million, not one of a million!
3. You Need More Visibility and Leads
Visibility equals credibility! You must reach enough people
to keep your client pipeline full all the time. At the Marketing
Summit you'll learn how.
Two heavy-hitters in the world of publicity and direct response
marketing will show you how to get free publicity and make
your advertising work like magic - even on a shoestring budget!
(Tip! Do you know the one strategy
that world's largest businesses use regularly to rake
in millions in profits? Direct Mail! You can do
it to - we'll show you how.)
4. You Need Persuasive Marketing Materials
Developing lead generating sales letters and promotional materials
that intrigue and generate response is critical, but hiring
a copywriter worth his or her salt costs thousands of dollars.
If you've ever attempted to create your own fliers, brochures
or any sales materials, chances are you were rather disappointed
with your results.
One of the Marketing Summit Teachers will show you simple
to follow proven formula to create your own "killer
copy" that generates new leads and sales.
5. You Need a Follow-Up System
Are you happy with just 20% of the business you could be getting?!
Why? Because studies show that over 80% of all sales
are made on or after five contacts with the prospect,
yet most people quit following up after just three attempts!
Imagine how much of YOUR MONEY is left on
the table because you quit too early!
One of the Small Biz Marketing Summit faculty is a "real
Queen" when it comes to building a follow-up
system that keeps in touch with clients, builds your expert
status, generates tons of referrals and oodles of new sales
- on a complete AUTO PILOT! She'll show
you how.
6. You Need Consultative Sales Skills
Never present your solution or waste time preparing
a proposal if you are not clear about your prospect's
evaluating criteria. This requires the ability to ask the
right questions, at the right time and in the right way.
Instead of teaching you "how-to" closing techniques
you'll never remember anyway, at the Summit a Master
Sales Trainer who is still in the trenches will explain
a consultative approach model that will make
you look forward to the next sales opportunity and allow you
to obtain sensitive information in an empathetic yet compelling
manner.
7. You Need Passive Income
If you feel like taking a day off in the middle of the week
does your income take a day off too? If your income is 100%
dependent on your work with clients you are missing the boat!
Every one of the Small Biz Marketing Summit faculty generates
a large part of their income selling information products.
Your best prospects are an "INFORMATION HUNGRY
MONSTER." We'll show you how quickly churn out
info-products that sell like hot-cakes.
(Note: You can create a new information
product and make money from it in 24 to 72 hours - starting
from scratch! We'll show you how easy it is.)
8. You Need a Website That SELLS
Most professionals don't fully harness the power of online
marketing. Not having a web site or worse - spending thousands
on a pretty site that will never produce a red-cent of profit.
(Hint! At the Summit I'll introduce you to
a real medical doctor who now makes in one
month from his online business what he used to make in a year
as a doctor. He'll show you hands-on how to build your own
online marketing hub!)
9. You Need a Starting Point and a MAP
Too much information and not enough implementation? Create
a clear plan and make a 100% commitment to taking action.
No more feeling lost and confused, no more living in the future
of "someday I will get to it when I have enough money
saved, when the kids are out of college, when all the right
stars are in the right place...."
At the Small Biz Marketing Summit I'll show you how to put
together your Marketing Action Plan and introduce
you to the best Entrepreneur Coach I know.
She'll give you three hours of her time guiding
you through the process of creating your Personal Action
Plan - outlining the steps you need to take on daily,
weekly and monthly basis to build a million dollar business!
© 2006 Marketing Mentors. All Rights Reserved.
About the Author. The author, Adam Urbanski, Founder
and President of Marketing Mentors, helps service professionals
and business owners develop strategies to increase sales and
profits. For ideas to create an effective marketing plan, free
marketing tips and information about free marketing teleclasses
and workshops visit his website at http://www.theMarketingMentors.com
©Copyright 2006 SaffronWeb
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